Hey, I’m Celine Fu

A woman sitting on rocks outdoors, smiling, wearing a white dress with green floral pattern and a white cardigan.

A Strategic Product and Operations Leader building and scaling data-driven products — and occasionally shipping my own.

I bring over a decade of experience at global tech companies including Google and Cardlytics, where I’ve led go-to-market launches, platform integrations, and data product operations across AdTech, Fintech, and Commerce.

My work focuses on driving tangible results in complex, high-impact domains:

Commerce Media & Data Platforms
I led the launch of the Cardlytics Insights Portal, a self-serve intelligence platform leveraging 5.8T+ purchase data. This product drove an 8% uplift in brand acquisition and sustained 67% active user retention by turning raw transaction data into actionable product and marketing insights.

Fintech & Payments
I led the global rollout of Google Pay Offers and the cross-border launch of Google Wallet Health Passes, scaling to 10M+ users. I also directed product launch operations for in-store NFC payments across 29 countries, working closely with product, engineering, regulators, and enterprise partners.

AI, Product Building & Vibe Coding
Beyond enterprise platforms, I actively build and ship my own AI-powered products. I recently created BeenThere, an AI-enabled travel sharing app that helps users visualize and share their trips through structured summaries and interactive experiences. Through this project, I’ve gained hands-on experience with AI APIs, front-end and back-end development, product architecture, and rapid iteration — strengthening my ability to collaborate deeply with engineering teams and design AI-driven user workflows.

GTM & Hands-On Execution
I also run side projects supporting local businesses and DTC brands, helping build their online presence and full GTM stacks. I serve as a media strategy consultant, designing and executing full-funnel growth across paid media, social, and creator/KOL partnerships.