I'm Celine Fu — a strategic product and operations leader with 10+ years at Google and Cardlytics, building and scaling data-driven products across Fintech, AdTech, and Commerce. I also ship my own.
Scaled Google Pay and Wallet products globally — from in-store NFC payments across 29 countries to digitizing health passes for 10M+ users during the pandemic.
Launched Cardlytics' self-serve intelligence platform powered by 5.8T+ in purchase data, driving 8% uplift in brand acquisition and 67% active user retention.
Hands-on builder shipping AI-powered products end-to-end. Created BeenThere AI using modern vibe coding workflows, from product architecture to deployment.
Full-stack growth operator — from designing tiered pricing strategies and marketplace integrations to executing organic content that drives 18K+ views with zero ad spend.
Led the critical 0-to-1 launch to digitalize physical COVID Vaccine Cards. Managed cross-functional teams across Engineering, BD, and Legal with high-stakes government partnerships including the State of California — scaling to 10M+ users across 7 countries within 7 months.
Spearheaded the launch and global GTM execution of Google Pay Offers and the Business Console, onboarding and localizing 1,000+ merchant brands into the ecosystem while achieving 55% shorter integration times.
Led the end-to-end launch of a self-serve intelligence platform leveraging 5.8T+ in consumer purchase data from top global financial institutions. The product drove marketing strategy transformation for 190+ brands with measurable acquisition impact.
An AI-powered web app that turns Google Maps saved places into curated, visual, and shareable travel recommendation lists. Built end-to-end as a solo non-technical founder using modern AI-assisted development workflows.
Co-founded and grew a local San Diego fitness studio from near-closure to a thriving business. Built the entire digital presence from scratch in one weekend, achieved 18K organic video views, and designed tiered pricing that became the studio's highest-yield product.
I'm always open to conversations about product strategy, operations challenges, or new opportunities. Whether it's a role, a collaboration, or just an idea worth exploring — let's connect.
